An excellent survey by American Express on the attitudes of Baby Boomer and Gen Y entrepreneurs. Lots of good stuff in this survey, with an interesting look at how Gen Y and Boomers view risk. From the press release:
In the area of risk, nearly three quarters of Generation Y entrepreneurs (72%) say they like to take risks compared to just over half of Baby Boomers (53%). Fifty-nine percent of Generation Y believes they take more risks than the average person compared to 50% of Baby Boomers. Generation Y is almost twice as likely as Baby Boomer small business owners (59% vs. 33%) to be or plan to be ‘serial' entrepreneurs, owning or planning to own more than one business.
Our work with Gen Y also shows that they perceive small business and entrepreneurship to relatively less risky career wise than baby boomers do. This is in part a reflection of Gen Y watching their large company employed boomer parents get outsourced, lose their jobs, lose their benefits, etc. Because of these experiences, Gen Y is much more comfortable with the idea of entrepreneurship.
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