Broadband is a fundamental enabling technology for online consumers and online businesses. Because broadband's impacts are so pervasive on small businesses we track broadband technology, penetration rates and usage closely.
I was recently sent a copy of a broadband presentation done by the market research firm Media Screen. They have been doing research on consumers and broadband for several years. They call their project Netpop and they look at broadband usage a variety of ways. Some interesting data from Netpop:
- 49% of US broadband users regularly visit sites dedicated to a hobby or personal interest
- Broadband users spend an average of 5.3 hours per weekday online
- Broadband users spend 48% of their spare time online in a typical weekday
- 31% of broadband users contribute to online product review sites
For more details, see their broadband presentation at the Advertising Research Foundation website.
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