MizPee and Location Based Services

MizPee is a location based service providing cell phone users with toilet location information.  Their website description is:

"MizPee finds the closest, cleanest toilet and gives you entertaining reading material once you get there. Since the service is cell phone-based, it's always with you, when you really need it."

The entertaining reading material appears to be text messages from other users.  This is yet another example of the rapidly growing number of location based services aimed at mobile phone users.

I saw this on Springwise, which is a really fun site with descriptions of lots of new businesses and new business ideas.