The Yankee Group has a report (it is really a soft marketing piece for their services) describing their perspective on the Anywhere consumer, who are described in the report as:
"The Anywhere Consumer is Yankee Group's vision of an individual unfettered by the shackles of time and place, who connects to content, social and commercial interactions at any time from anywhere."
My favorite part is when they describe telcos, network operators and media conglomerates as "imperialists" who "asssume the consumer is not ready for, and does not want, freedom". Consumers meanwhile are "throwing off the shackles of rigid, homogenous, totalitarian control of their daily activities". I had no idea we are so fettered and shackled.
The report has some nice charts and some interesting data about online behavior. They have a similar piece on the anywhere network.


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