Living in the SF bay area I often meet with tech entrepreneurs that want to build the next Apple, eBay or Google. I also meet with venture capitalists that want to fund these types of firms. It is easy to forgot that the vast majority of small businesses are not capable of, or even want to be high growth businesses.
According to this month's Discover Small Business Watch (a survey of small business owners with 5 or fewer employees) "69 percent of small business owners said that they prefer to have their business remain small."
We see the same thing in our research. Small business owners often use words like "freedom, independence, balance, flexibility" when describing why they like being a small business person. They use the same words when describing why they want to remain small.