Small Business Labs: Super Crunchers, Analytics and Small Business

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August 28, 2007

Super Crunchers, Analytics and Small Business

Alex Pang at IFTF's Future Now blog has a post on a new book called "Super Crunchers" by Yale econometrician and law professor Ian Ayers. From the book's Amazon description:

"the recent creation of huge data sets allows knowledgeable individuals to make previously impossible predictions. He calls the data set analysts super crunchers and discusses the changes they're making to industries like medical diagnostics, air travel pricing, screenwriting and online dating services."

Yesterday's Wall Street Journal had several articles on the use of search engine optimization and other techniques by small businesses for raising online awareness. Yet another example of data and analytics becoming important for small business.

Posted by Steve on August 28, 2007 at 01:25 AM | Permalink

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Advertising is so important for a business. It's tougher with the recession, but many businesses are hanging in.

Posted by: Banner Stands | September 28, 2009 at 06:59 PM

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Small Business Labs

Tracking and Forecasting the Trends Impacting the Future of Small Business