The Small Business Trends blog has a great post on Gen Y's interest in entrepreneurship and their views of working for corporations. Key quote:
"Generation Y (25 and under) has grown up watching their parents go off to work every day, 40 - 60 hours per week, with fierce loyalty only to be downsized, outsourced, or laid off in their 40’s and 50’s."
This echos our research on Gen Y, which shows a great deal of skepticism about working for large corporations and a strong interest in controlling their own work destiny. The post ends with this question for Gen Y:
"What are you doing to take hold of your financial future and safeguard yourself against the tumultuous corporate world?"
For large corporations the question is how do you attract and retain Gen Y workers??