Excellent post called "What the Gen Y Workers Want" at the NY Times shifting careers blog. The post is written by the authors of the book Recruit or Die: How Any Business Can Beat the Big Guys in the War for Young Talent. The post focuses on what small businesses can do to improve their ability to attract Gen Y workers. Key quote on Gen Y:
"These kids have ambition and aspiration coming out of their ears. They want to be leaders when they grow up. They want to change the world."