Reuters has an article called "Google CEO Bullish on Mobile Web Advertising" covering Google CEO Eric Schmidt's remarks at the World Economic Forum. Key quote:
"The arrival of a truly mobile Web, offering a new generation of location-based advertising, is set to unleash a "huge revolution", Google Inc Chief Executive Eric Schmidt said on Friday."
Obviously Schmidt has a vested interest in location-based mobile advertising happening, but we do agree with him and believe location based services and advertising will have a major impact on many small businesses. Our research report on the Connected World of Entrepreneurs covers this in more detail.