We've made a slight name change. We're now Small Business Labs instead of Small Biz Labs. We also slightly adjusted our tag line and we doing some other low level SEO work. The objective of these changes is to see if these changes have an impact on our natural search results.
We are also trying to understand why our natural search results are so much stronger with Google than Yahoo or MSFT. We're getting advice from several SEO specialists, but since we aren't ad based we don't want to bother making lots of changes at this time.
We will report back and let you know what, if anything, these changes do.
I personally think this is the right decision.
I'd bet that more people use (and search on) "Small Business" than "Small Biz".
Also, you'll probably need to give the change some time.
Posted by: Dharmesh Shah | February 10, 2008 at 08:42 PM
Dharmesh:
Thanks for the feedback. When we started this blog we gave no thought at all to SEO.
Despite that we do OK in terms of natural search with Google. We get almost no organic search traffic for Yahoo or the others.
We're hoping to better understand this and SEO in general through our experiments.
Steve
Posted by: Steve | February 10, 2008 at 08:56 PM