Lots of recent mobile Internet, cell phone and mobile marketing news:
1. Abileen Christian University is the first university in the nation to provide iPhones to incoming freshmen. They say 93% of incoming students show up with their own PC, so the school is "choosing to take them to the next level by providing converged mobile devices." Pretty cool.
2. Ad Age has a good overview of mobile marketing. Their definition is straight forward:
"Mobile marketing is, well, marketing that makes use of the cellphone, and it could potentially take many forms."
They have U.S. mobile marketing spend growing to just under $3 billion in 2012.
3. ABI forecasts that Smartphone sales will increase at a "meteoric" pace. From their press release:
"The market for smartphones will grow from around 10% of the total handset market in 2007 to 31% of the market in 2013."
4. Instat forecasts that by the end of 2012 there will be close to 1 billion mobile Internet subscribers globally. This is up from their estimate of 270 million in 2007.
5. Silicon Valley Insider has a nice post on the iPhone and mobile Internet usage called Apple's iPhone Drives Huge Increase in Mobile Web, Video, Music Usage. The bottom line - iPhone owners use the mobile Internet a lot.
6. PSFK has a post on the boom in Internet accessible maps. Key quote:
"The ubiquity of technologies such as GPS, mobile directional devices, interactive mapping tools and social networks is feeding a mapping boom..."
7. Mashable has a post on MySpace's recent launch of their mobile Internet version.
8. TV Guide recently launched a mobile version of their website.
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