About a year and half ago I posted on Hearst Magazines sending me a fake collections letter. I used it as an example of unethical marketing. I also used it as an example of how unethical marketing programs are going be uncovered and publicized via the Internet.
I was reviewing my web traffic reports and found that my original post continues to be one of my most popular posts in terms of visits and page views. The traffic all comes from search engines. The post page has a Google page rank of 3 and it shows up in the top 10 search results for a variety of 3 and 3+ search terms related to Hearst Magazines.
Since traffic to this post continues to grow my guess is Hearst is still using unethical marketing practices. This is unfortunate. While they may be gaining short term revenue from their tactics, I continue to believe they are hurting themselves and in the long run they will feel the impact. Whether or not Hearst cares to admit and/or recognize it, marketing transparency is here to stay and unethical business practice will increasingly be exposed.