We have 4 dogs and 1 cat in our family. How this happened is a long story, but between food and health care (2 of the dogs are old) we spend a lot of money on our pets.
According to the Yankelovich Monitor Minute, we are not alone. Key quote:
"In 2007, Americans spent $41.2 billion on their pets, an increase of 142% from the $17 billion spent in 1994."
Some of the more interesting pet related small businesses mentioned by Yankelovich:
- Dogcars.com - a blog on pet friendly cars and travel.
- Eddies Wheels for Pets - wheel chairs for handicapped pets.
- The Barkely Pet Hotel and Day Spa - exactly what is sounds like.
The Yankelovich Monitor Minute is quite interesting and covers a wide variety of consumer research and trends. Well worth reading and/or subscribing to.