The Economist profiles Russell Simmons, the founder of Def Jam records and widely considered the "godfather of hip hop" music. A serial entrepreneur with a strong sense of branding, Simmons has created a number of successful businesses in music, apparel and financial services.
According to Simmons entrepreneurship is consistent with hip hop because they are both "all about believing in your vision." He has even written a book about entrepreneurship that focuses on being authentic and true to yourself called "Do You! 12 Laws to Access the Power in You to Achieve Happiness and Success.”
As the Economist reports, Simmons seems to have an "instinctive gift" for brands, branding and understanding the consumer. He is very active in philanthropy and cause marketing. Key quote from Simmons on delivering customer value:
"He contrasts his business philosophy with that of his friend, Mr Trump: “I believe what you sell should have a lasting happiness to it—unlike Donald, who believes you sell people whatever they want.”
I think this is the best one sentence description of the changes happening in consumer markets I've seen.