Last fall we conducted a series of interviews asking small business owners and managers about their views on the impact of the recession on their businesses.
The most interesting result of this work was that well over half of the small business owners and managers talked about the opportunities they see. And despite the recession, roughly 1/3 were quite optimistic about their business opportunities in the coming year. We called this group Optimistic Small Businesses and posted on them last month.
Over the last week several surveys have been released covering this topic. Survey results released yesterday by Intuit show that 89% of the small business owners they surveyed said they see opportunities for their businesses despite the recession. And 60% said they still believe their businesses will grow in the coming year.
Echoing this data, UPS released survey results showing that 86% of small business owners expect their company to be in the same or better financial shape in one year. Also, only 10% expect to reduce employment over the next year.
Our research has consistently shown that regardless of the current economy, small business owners and managers are positive about the future of their firms. This is still the case even in the face of a very difficult economic environment.