By the time you read this, Ikea will have either: (1) announced their new car, or (2) let people know this is an April Fools joke.
There is a third possibility. Lots of folks are reporting that Ikea will announce a shared car service in France.
For those that have missed this, information has "leaked" about furniture maker and retailer Ikea announcing a eco-car called the Leko. It has gotten a ton of coverage in the social media space.
Since the official news is being released on April 1st, it seems a distinct possibility this is a joke.
Either way, this is a great example of the power of social media. Even folks blogging about small business are joining in and promoting the Ikea brand.
I'm not sure...but I think they just got me.
I could not find anymore info than you gave me on the net.
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Posted by: Van Leasing | July 04, 2009 at 07:52 AM