Despite news of TVs demise, according to Nielsen Americans are actually spending more time watching TV. They are also spending more time online, watching more online videos and taking advantage of time shifting technology to watch more TV and videos.
And for those who can't get enough data about the TV watching habits of Americans, a Nielsen multi-client study group calling itself the Center for Research Excellence released a really detailed study on TV viewing.
It too finds that we are spending more time watching TV and that TV dominates our video viewing habits. It also has the most complex and desne data charts I've seen in a long time.
A couple of points about the chart above: (1) the TV time is for the average American watching at home in hours; (2) the Internet time is home and work; (3) watching video online is an average for those who watch video online; (4) watching video on a mobile phone is the average for those who watch video on a mobile phone.
Interesting information in this post, thank you. It's important to keep track of this kind of information, especially for small business owners like myself. I know that with increased TV and internet usage, these are the two media I need to utilize more for advertising.
A web site that is dedicated to helping small businesses keep up with trends like this is http://www.wbsonline.com/resources/ . They have a marketing and advertising section, along with an internet marketing section that have helped me greatly. They provide free articles, tools, and resources to small businesses. Check it out!
Posted by: Sara F. | June 06, 2009 at 12:34 PM
It's the idea or feeling that watching TV will remove some of the stress, perhaps, that is causing many to watch the TV or spend time online on the Internet.
-Jonathan
http://www.p2w2.com/jonathan
Posted by: N.Jonathan Christopher | June 06, 2009 at 08:24 PM
That is precisely why video marketing is so effective for small business advertising. Advertisers can create one video and distribute it to sites like http://www.adwido.com for a lifetime of exposure.
Posted by: mlgreen8753 | August 13, 2009 at 12:07 PM