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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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Authors

  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

Disclosure Policy

  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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June 28, 2009

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Donald

It's fascinating, isn't it? I remember in my day how limited the prospects felt for myself or my friends. It was the local supermarket, shopping mall, gas station or bust. The thought of becoming entrepreneurs would have never occured to us. All is changed now.

Matt

This phenomenon is likely facilitated by the growth of the Internet, especially with the introduction of social media. It's so easy to create a video to promote yourself and use sites like YouTube and AdWido to get easy exposure for your business. Combine this with Facebook or Twitter and you've already got a pool of potential customers -- your friends and the people they know.

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