The always useful Marketing Charts reports on a survey by virtual events provider Unisfair. It show that marketers are planning to increase their use of online marketing, virtual events and social media in 2010.
Key findings from the survey of marketers:
- 75% plan to increase their use of social media
- 51% plan to increase their use of SEO methods
- 49% plan to increase their use of direct mail
- 48% plan to increase their use of virtual events
I was a bit surprised the use of virtual events didn't score higher. They are easy and cheap to do and can be very effective. Lack of virtual event knowledge and experience seems to be the key barriers to increased use.
The survey also showed the continued focus from marketers on lead generation, with 60% saying it is their most important objective.
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