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  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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« Marketers to Spend More on Virtual Events and Social Media in 2010 | Main | Small Business Executives See Economy Improving »

September 24, 2009


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It's understandable that money makes us autonomous. But how to act if one has no cash? The one way is to get the loans and car loan.


Michael: You're right - numbers are key. But my experience is numbers alone aren't enough. You also need a good story told with passion and conviction.

Michael Tunstill

Hmm... I'm not so sure.
I've been down this road a few times and always thought a good story about a great vision and told with passion would do the trick. But in the end it all came down to numbers: How many do you think you can sell, how much do they cost to make, how are you going to market it... and worst of all... "are you SURE people are really going to want this?"

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