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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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« The Average American No Longer Exists | Main | Home Businesses and Their Employees »

November 17, 2009

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James Deck

A very interesting point regarding traditional media (eg. print, TV).

It's ironic that most businesses see the several thousand dollar traditional media campaigns a "must" whereas online marketing, with ironclad statistics, is still not a "must."

I wonder how long until small business owners start to shift to mediums with definitive statistics?

Having said all that, branding and awareness are still very important and have their place -- especially for larger entities. I suppose it is the banner ads and annoying Flash popups that will satisfy their needs going forward.

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While these are interesting, they are not that relevant outside of the industry and probably not that relevant to the people that matter most, the advertiser. They are measuring the inputs and not the outputs. What portals should be talking about is the number of leads they generate for the advertiser. This is the true measure of effectiveness. The problem is most portal sites just don’t know how many leads they really generate.

Melton26Earnestine

I propose not to hold back until you get enough amount of cash to order all you need! You should just get the loans or student loan and feel fine

Lead Generation

Social media is on big factor, or is most used tool for marketing strategy.

Michelle

Thanks for sharing this post. I enjoyed reading it. I have a small business, and this might help.

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Social media for leads are good for business but then there are factors why it's not good and the effects of it. Other source of advertisements should be considered too.

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In small businesses, like mine, leqads are important, so we invest on it. We've tried several ways or marketing strategies, but then, we now know which is working or not. So I was always on the lead,I'm using several social media for my advertisement.

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Information make it exciting. Lead generation services that belongs to technology and business communications. That support better to grow effective business and worldwide network.

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