Welcome to Small Business Labs

Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

    Featured in Alltop

Authors

  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

Disclosure Policy

  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
Blog powered by Typepad
Member since 01/2005

« The Rise of Social Games | Main | It's All About Leads »

November 13, 2009

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d8345675df69e20120a685b507970b

Listed below are links to weblogs that reference The Average American No Longer Exists:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Bethany

Even though there is no longer a definable "average American" there will be a certain segment of people who'd like to think of themselves as average Americans.

Marketing is about storytelling - the "average American" will remain a desired story for some time -- marketers will have to find a way to define what the perceived (or ideal) average American has become (even if technically/statistically it doesn't exist).

Allen

I think it's refreshing to see multiculturalism in the United States. It's amazing how angry the white "average American" gets over these kinds of facts though.

4gb micro sd

"The concept of an 'average American' is gone, probably forever," demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. "The average American has been replaced by a complex, multidimensional society that defies simplistic labeling."


Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Ad Box

AddThis Social Bookmark Button

Powered by Rollyo