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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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November 12, 2009

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Whether the gameplay or the community interaction is asynchronous (as in turn-based Zynga games like Scramble) or synchronous (in games like Texas Hold 'Em), it's the invitations and updates that hook in to the social network that make things grow fast.

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