Good report on Boomers and technology from Microsoft and AARP. They teamed up to do a series of focus groups with baby boomers across the US.
Some of their insights include:
- boomers like online dating
- over half use online banking
- boomers are 98% more likely to visit a health website
- the Internet is a great tool for charitable research and contributions
- boomers are the fastest growing group on Facebook
The report ends with a series of projections on how boomer lives will be impacted by technology in 2019.
The report is quite interesting and well written, but is also 29 dense pages of block text with no graphics, charts, pictures or summary. It is worth wading through if you are interested in boomers. If you are mostly interested in the forecast, skip to page 26.
The boomers themselves can take credit for shaping the course of this technology if not the entire direction of the digital revolution. Gates is among a cadre of industry pioneers now in their 50s. But several decades ago they were tech-savvy kids who seized the moment when their elders had no clue...In the 1960s and early 1970s, many in the counterculture absolutely loathed computers and everything about them.
Posted by: aminosäuren | December 10, 2009 at 03:17 AM
I think the boomers will be more active as the technology improves. They will be the leaders when it comes to technology
Posted by: Lawyer Philippines | December 15, 2009 at 12:38 AM