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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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February 10, 2010

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David Siteman Garland

The key here I think is pretty simple.

As brands continue to have more personality and be connected on a one-on-one level with customers, personal branding becomes more and more important.

Especially if you leave your company. Or if you are the owner, sell or dissolve your company.

Companies come and go. But your personal brand flies forever.

Paul Copcutt

Technology and the ease of social media to have a bigger impact have certainly been factors. Also be mindful that more people are starting to come to the realisation, especially with the recession that is up to them to manage their careers and personal branding enables them very much more clearly to do that.

A word of caution and frankly concern. Far too many people are associating personal branding ONLY with social media. The resulting impact is lot's of on line brands with poorly conceived messages or lack of core brand foundations doing more damage to their personal brands than good.

Better to take a little more time getting very clear on defininig and developing your personal brand off line before plunging in to the virtual pool.

Just my toonies worth.

contractor marketing

With the advent of Web 2.0 and its numerous avenues for advertising and marketing, personal branding, I could say, is ubiquitous for any aspiring business in aiding its growth.

Any form of business, be it small-scale, contractor, or enterprise, should harness the power of personal branding. That's actually what I'm studying and learning right now. My business would definitely need this.

-Kevin Beamer

CarlaMooney19

Different people all over the world take the loans in various banks, just because it's simple.

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