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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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November 22, 2010

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Geri Stengel

Over-hyped or under-planned? Social media, like traditional media, have to planned to incorporate the strengths of each media, the demographics of the target audience, and the message you're trying to communicate. No one would set up a broadcast campaign without determining what programs your market watches, what your message points should be, etc. Social media are no different.

Social media results are disappointing because businesses and other enterprises, such as nonprofits, try to jump into the deep end without learning how to swim first. That, at least, were the findings of our August 2010 survey Nonprofits and Social Media: It Ain\'t Optional

Anita Berlanga

SM is useful but only to a point - for manufacturers, it's a great way to get basic information out - with the understanding that most customers don't have a whole lot of time to review Social Media. Tweeting all over the place makes them crazy and they will quickly tune you out!
Use Social Media judiciously and it can work well for your business.

Brian

While we love social media at College Pro, we don't sell a lot of painting jobs using Twitter or Facebook. All of that marketing comes the old fashioned way... through knocking on doors, cold-calling, and word of mouth. Plain old face to face interaction still trumps new media when it comes to selling, in a lot of cases anyway.

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