Market researcher ComScore recently released their 2010 U.S. Digital Review of the Year. It is full of interesting data and insights on the Internet and social media usage. The report is easy to read and free, so I urge you to get a copy if the topic interests you.
The report has too much information for a summary, but a couple of items jumped out at me:
1. Ecommerce recovered from the Great Recession in 2010 and posted a 9% increase overall to $227.6 billion. The holiday season was even stronger, posting a 12% gain.
2. Facebook continues to take over the web. Facebook now accounts for 12.3 percent of time
spent online in the U.S., compared to 7.2 percent a year ago. It also accounts for 10% of all pageviews.
We often ask clients what their Facebook strategy is. It amazes us how the often the answer is they don't have one.
Our Facebook advice to small businesses remains the same. You don't have to be on Facebook. But you do need to understand Facebook well enough to make an informed decision about whether or not to use ti.
BTW, we've found most small businesses that evaluate Facebook as a business tool end up using it.