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« Why a Lot of Small Businesses Don't Need to Use Twitter | Main | Analyst Firm Borrell Really Believes in Mobile »

March 01, 2011


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Zynga made the right use in using Facebook for their marketing, in return Facebook grew big because of it's apps which is largely comprised by Zynga. They benefited from each other.

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There is one other thing I want to mention about the original post. I totally left out customer service. That is possibly the single best way to do marketing for startups.

Internet Marketing Tips

Facebook or myspace was effective because their activities are available to all via Facebook or myspace. They used the power of social networking to their advantage.

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Zynga was successful because their games are accessible to all via Facebook. They utilized the power of social media to their advantage.


I read VIA a VC often and like Fred, he's obviously an intelligent cat.

I think what he was getting at is marketing budget and how too many new or small businesses spend $$$ on marketing before knowing their customers or opportunity.

I'd content that it takes at least a year after starting-up to really know the whole marketplace and form a smart paid marketing strategy.

That's not to say that you can't be clever and do a little something on the cheap to grease your wheels and generate new biz.

Just should be a focus or a big part of your budget in the initial stages.

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