I'm a bit behind on my reading (we've been swamped this quarter) and just got caught up on the Enterprise Council on Small Business (ECSB) blog.
For those not familiar with ECSB, it's a research and marketing firm that helps big companies market to small businesses and small business owners. It used to be called Warrillow, but their name changed when they were acquired by the Corporate Executive Board several years ago.
The founder, John Warrillow, now lives with his family in Aix-en- Provence in France. He no doubt spent some of the money he made selling his business getting a room with a view. John is about to release a new version of his book Built to Sell, which we will review later this month.
But I digress.
The blog post I found most interesting shows that Facebook is the preferred social media network small businesses want their suppliers to use to communicate with them.
The chart below is from the ECSB blog post on this topic and based on a January survey.
On which of the following social media networks would you want suppliers to actively participate in (e.g., communicating directly with you)?