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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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Authors

  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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April 29, 2011

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Michael Bowers

I think one of the challenges that small businesses have with Twitter is that they simply don't know how to use it. Unlike Facebook Twitter is not a destination that can illustrate what a business is doing. It is also a quick hit tool that will typically only be seen by those on Twitter when the tweet is sent.

Twitter is best for guiding people to other sites or destinations such as a website, blog or Facebook. It also needs a lot of repetition. Sending a couple of Tweets a day will not be sufficient.

Twitter needs to be part of a strategy not the strategy.

Dianne White

Twitter can be treated as something that can give a certain business' customers the updates on that given business' products and services. You can say it is "micro-blogging" in a sense. As Mr. Bowers has said, Twitter isn't supposed to be THE strategy. Consider it as a part of your plan to promote your business.

pharmaceutical generics

Excellent article.. Thanks for sharing this information with us.. Twitter gives more traffic in our website.. I agree this one.. Because felt like this.. also it gives excellent communication between from one to another.. Great work sharing with us..

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