This tends to happen in the tech field when something has been as hyped as Twitter.
But the article also points out that Twitter traffic has leveled off, users are spending less time on the site, and almost half of the registered users aren't active.
The picture above, BTW, is from the Fortune article and nicely illustrates the article's point of view.
BNET's Twitter: A Marketing Has-Been That Never Was is another recent example. Key quote:
"The majority of small business owners can confidently relegate it to second-tier status as a marketing tool."
Because of our February post, Why a Lot of Small Businesses Don't Need to Use Twitter, a lot folks think we're anti-Twitter.
We're not. We're strong supporters and active Twitter users. But we like to think we have a balanced view of Twitter, which is it's useful for some businesses/applications and not useful for others.
A recent article from The Street - No Need for Jitters Over Twitter - nicely illustrates the balanced view (disclosure: I'm quoted in the article). Key quote (not from me):
"In other words, Twitter is simply another potential business tool -- not a magic bullet that will bring customers to your door."
Just as small businesses should not be swayed by the hype around Twitter, they also shouldn't be swayed by the backlash. Twitter is a hugely successful company and for the right applications and businesses a great business tool.
Our Twitter advice to small businesses remains the same. Learn about Twitter and experiment with it. Test it for a mix of business purposes, measure your results and use it if you're getting a strong return on investment relative to other uses of your time and money.