Lots of good information on mobile computing in comScore's 2012 Mobile Future in Focus report (free, registration required).
One thing that really jumped out at me is the impact of smartphones on small business transparency.
According to the report, the use of smartphones continues to rapidly expand and consumers are increasingly using their phones as part of their retail purchase process. Key data:
- Nearly 42 percent of all U.S. mobile subscribers use smartphones
- More than half of the U.S. smartphone population used their phone to perform retail research while inside a store in 2011
Smartphones are rapidly increasing the transparency of retail transactions. They provide consumers real-time price data as well as detailed information on products (ingredients, where they're made, etc.).
I think the impact of increasing transparency is underestimated. Business models built around a lack of transparency are common in the small business sector. Companies counting on a lack of transparency will need to re-think how they do business.
The other interesting data point is how quickly tablets are moving to the mainstream. comScore says 15% of all mobile users also have tablets.