Deskmag's Coworking Powers Weak Tie Business Networks is a guest article authored by us. It covers research we've recently conducted showing that coworking membership enhances weak tie business networks.
"Weak ties" are links among people who are not closely associated. Stanford professor Mark Granovetter's classic 1973 paper The Strength of Weak Ties described the powerful role they play in spreading ideas, finding jobs and helping people join together for action.
We found they also play a positive business role for members of coworking facilities.
For those not familiar with Deskmag, they are a German publication covering the world of coworking. They also conduct the annual Global Coworking Survey and other research on coworking and the future of work.
Head over to their site to read more on weak ties and coworking, and coworking in general.