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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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« The State of Boomer Independents | Main | Manta Raises $44 Million; Small Business Sector Attracting VCs »

April 04, 2012

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I think you're right - the boomer economy is going to be a major component of the economy going forward.

It's also a reminder not just for people building products and services for the boomers, but also for people doing the same for the general population.

Software, for example, needs to be easy enough to use so that even the older generation "gets" it. I think that when the older generation became a major part of Facebook is when Facebook started to become a truly anchor its status as the best in social media.

Boomers have a harder time "getting" technology, but once they do they're usually the last group to switch to the new latest fad.

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