The Kaufman Foundation and LegalZoom have teamed up to produce a quarterly Startup Confidence Index. The goal of the index is to measure how much confidence startups have in their business and the economy.
Their most recent survey shows that 53% of startups are home-based. This is consistent with other studies on both startups and small businesses. For example, the Rise of the Homepreneur study from Network Solution and us showed that a bit over 50% of small businesses are home-based.
Independent workers (freelancers, contractors, etc.) also tend to be home-based. The MBO State of Independence study shows that 34% of all independents work primarily from home and the vast majority work from home part of the time. The other major primary work location for independents is client sites.
This data comes as no surprise, but confirms that today home is where most startups and small businesses start and stay.
We do think this is starting to shift as more startups and small businesses discover the advantages of coworking and other shared workspaces. But this shift is just starting and still years away from the mainstream.