In case you missed it, Apple reported yet another quarter of strong sales and earnings yesterday. Last quarter they sold 35 million iPhones and 11.8 million iPads. Not bad.
So who is buying all the iPads? Well, Bank Technology News covers this in their article The Young and the Affluent: A Sweet Spot for Tablets. The article reports on Tablet research conducted by the syndicated research firm Javelin.
Javelin says tablet owners are younger and wealthier than average consumers - and iPad owners in particular are much wealthier. Key quote from the article:
"... tablet owners are younger (25-44) and wealthier (average annual income over $100K) and have more investable assets ... Among devices, the Apple iOS is particularly attractive in this regard — Javelin reports 68 percent of tablet owners with incomes over $150,000 own an iPad, as opposed to 26 percent for Android tablets and 13 percent for Amazon Fire."
The article also points out that tablets are not replacing PCs or Smartphones. Instead they are being used a more casual way to access information. Interesting quote on this:
"When you look at smartphones, people are looking at data quickly and are getting in and out. PC users are power users, they use PCs heavily. So far with tablets, and this could change, people are more in 'layback' mode, which means they are making it a casual interaction," says Mary Monahan, executive vice president and research director at Javelin Research ..."
Tablets are also, of course, much more visual - something that's becoming increasingly important in computing. We'll have more on the growing role visualization of data and information is playing in the coming months.