**Update - Our first food truck research report, Food Trucks Motor Into the Mainstream - is now available**
Emergent Research (that's us) just kicked off a new project on the economic impact of food trucks in San Francisco.
And while there are no firm national numbers on the size and scope of the industry, it's clear the segment is experiencing rapid growth.
But despite this growth, little is known about the economic impact the food truck industry has on local communities. We're going to try and figure this out.
We're also going to research the role social, mobile and location technologies play in the food truck industry.
Our research approach is to conduct a series of structured, survey interviews with a representative number of San Francisco based food trucks. We will do these interviews in person, over the phone and via email, depending on the availability and choice of the food truck owners/managers.
We're also interviewing food truck customers to better understand how often they eat at food trucks, their satisfaction level and where they would have eaten if they hadn't eaten at the food truck.
The survey data will be aggregated and used to conduct an economic impact study. This study will use an input-output approach to evaluate the direct and in-direct economic impacts of food trucks in San Francisco.
It's an exciting project with the added benefit of expense account dining at SF food trucks, certainly some of the best in the nation.