Marketing Charts - one of our favorite sites - has an interesting post on tablet computers at work. It covers an IDG Connect study showing that 71% of 3000 IT and business professionals they recently surveyed owned tablets.
And most of those folks, roughly 3 out of 5, use their tablet daily for work. Also, as the chart below from Marketing Charts shows, only 8% don't use their tablet for work.
The other interesting finding from the study is Android tablets are starting to overtake iPads. Key quote:
"80% of the IDG Connect survey respondents who do not own a tablet intend to buy one in the next year. And of those, 44% expect to purchase an Android tablet, compared with 27% who will opt for an iPad ... If these intentions hold true, it will mark a shift from current ownership trends. 51% of the respondents who currently own a tablet have an iPad, while 38% own an Android tablet."
This is not surprising. Apple has never been focused on overall market share dominance. They care much more about owning the segment of customers willing to pay a premium price for a premium user experience.
One wild card in this race is Microsoft's Windows tablet, which was announced yesterday.
Normally I would be pretty dismissive of Microsoft's chances. But with tablets increasingly becoming work tools, Microsoft's prowess in business markets and their ecosystem of hardware and software developers gives them a decent shot.
Regardless of who wins the tablet wars, it's clear that tablets are going mainstream as work tools.
BTW, tablets are also taking over at home. Lost Remote has an article on the explosion of tablet use at home. 31% of consumer respondents own a tablet and 71% use it daily.
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