Africa has long been the globe's economic backwater. Except for minerals and other resources, there has been little economic interest in Africa.
This is changing and an excellent example of is Coke's decision to invest in the continent. Trefis, a financial research and stock valuation company, has an excellent article covering Coke's plans to invest $12 billion in Africa over the next decade.
Most of the investments are being made in Kenya, Tanzania and Uganda. But Coke is also expanding elsewhere in Africa and is also launching a very up-lifting, pan-Africa marketing campaign called 1 Billion Reasons to Believe in Africa.
The article points out that Coke's not the only company investing in Africa and "other global food and beverage giants such as Nestle and Guinness are attracted by the growth opportunity offered by the continent and are investing heavily in the region."
The growth of the developing world is is changing where and how business is done. Most of the focus is on countries like China, India and Brazil.
But the global shift to market-based economies is creating opportunities in many countries.
BTW, although Trefis is targeted at stock pickers, we find it an excellent source of information on public companies, their customers and the markets they serve. The version we use is also free.
After having devasted Africa and taken almost all its richness during centuries of colonisation, the West was not interested in Africa any longer. A change has begun which is a good thing, Africa can be a large importer since it is in need of almost everything and in every field.
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