Regular readers know one of our favorite trends is pet humanization. This is the trend towards pet owners seeing their pets as full fledged family members - and themselves as "pet parents."
So it comes as no surprise that food trucks are starting to serve dog food.
Chef Michael's, a dog food brand owned by Purina, recently debuted it's first food truck for dogs and dog owners in Boston.
According to their press release:
"While the culinary world has embraced the food truck trend, dogs have largely been left out," said Joe Chatman, Chef Michael's Brand Manager. "Chef Michael's doesn't think that's right. Why shouldn't dogs have food trucks too?"
The press release goes on to cite some survey statistics, including:
"six in 10 (59 percent) dog owners surveyed have patronized food trucks and 48 percent would likely take their dog to lunch or dinner at a food truck that provided food for dogs if there was one in their neighborhood."
Chef Michael's food truck also nicely illustrates the growing trend of big brands using food trucks to promote their products. This, of course, is not a new idea. The Oscar Meyer Weinermobile made its first appearance in 1936.