More on Mobile (Meaning Truck-Based) Commerce

In the tech world mobile commerce has a very clear definition - it's the use of a mobile computing device (mostly smartphones) to make a purchase.  

But as we dive deeper into the world of food trucks, we're learning the trend towards mobile, truck-based commerce is exploding. Almost everyday we hear about another example of non-food businesses using trucks and other mobile platforms to deliver goods and services.

For example, NPR's Canning Factories on Wheels Rev Up the Beer Canvolution describes two companies that have put fully automated beer canning lines on trucks.

These cost-efficient trucks allow even the smallest of micro-brewers the ability to use cans instead of bottles. Key quote from the Can Van's website on the advantages of mobile beer canning:

The Can Van makes it possible for local breweries of all sizes to can their beer with a complete packaging service. The Can Van brings top of the line equipment and canning specialists directly to breweries, saving them time and money, and giving them access to the growing market for canned craft beer.

Another interesting reference to truck-based commerce comes from USA Today's Why shopping will never be the same.  The article covers the usual trends related to retailing - smartphones, electronic cash, augmented reality, etc.  

But is also had the following quote:

 "Google trucks will deliver local services."

The article doesn't explain this quote, nor can I find any other references to Google starting mobile retail stores.  But the concept, with or without Google's involvement, certainly looks like it's happening.

As we pointed out in a prior post on this topic, truck-based mobile commerce:

• is a quicker, cheaper way to get started than a traditional brick and mortar store.
• works well as low cost incubators, allowing entrepreneurs to test concepts and ideas.
• creates a more personal and intimate experience for customers.
• is often more convienent for customers.
• provides a unique and fun experience for customers.

We expect this trend to continue it's rapid growth.

Comments

[Andrew Mayor]

In order to exploit the m-commerce market potential, handset manufacturers such as Nokia, Ericsson, Motorola, and Qualcomm are working with carriers such as AT&T Wireless and Sprint to develop WAP-enabled smart phones, the industry's answer to the Swiss Army Knife, and ways to reach them. Using Bluetooth technology, smart phones offer fax, e-mail, and phone capabilities all in one, paving the way for m-commerce to be accepted by an increasingly mobile workforce.

[Rich Norton]

The future of purchasing really is in mobile. I myself know as a consumer use apps and mobile sites to book tickets and buy products on the go. It's all about ease!

I concur Andrew re 'the industry's answer to the Swiss Army Knife'. Well put.