ABC's Haute Wheel: Fashion Takes a Cue from Food Trucks covers several mobile clothing and accessory trucks.
As the article points out, the trends that make food trucks attractive also work for other kinds of retail:
- trucks are a quicker, cheaper way to get started than a traditional brick and mortar store.
- trucks work well as low cost incubators, allowing entrepreneurs to test concepts and ideas.
- trucks create a more personal and intimate experience for customers.
- truck shops provide a unique and fun experience for customers.
The key quote is about a shoe truck in Austin, Texas which is pictured above:
When former fashion editor Sarah Ellison Lewis wanted to open a funky shoe boutique in Austin, Texas, she had sticker shock every time she saw the price for a store lease. So for a quarter of the price she bought a 30-foot trailer, decorated it with vintage wallpaper photography and reclaimed wooden benches and leased a parking spot between a chic hotel and popular brunch spot.
We expect to see a lot more mobile shops as more people learn about the advantages of truck-based commerce.
If you want to see more examples, take a look at 11 Mobile Stores to Visit.