The New Data Democracy: How Big Data Will Revolutionize the Lives of Small Businesses and Consumers is a new research and trends forecast report from Intuit and Emergent Research (that's us).
The report is on big data for the little guy, which is Intuit's phrase for describing how the data and analytics revolution is empowering consumers and small businesses with new opportunities to improve their lives and businesses.
Big Data is clearly a hot topic these days. But most discussions focus on how big data will help big businesses or create new opportunities for high tech startups.
This research suggests that big data will also help traditional small businesses and consumers by giving them access to cost-effective, sophisticated, data-powered tools and analytical systems currently only available to large organizations.
For more on the report, see these articles:
Venture Beat: How Mainstreet Will Fight Big Business With Big Data
Also interesting is Intuit CEO's presentation on how big data fits into Intuit's strategic+ plan.
This report is part of a broader Intuit 2020 research and forecasting series looking at the trends and shifts likely to impact small businesses and consumers over the next 5-10 years.