We spend a lot of time on social media here at Small Business Labs. Twitter is an important resource for information discovery and, of course, we read of a wide variety of blogs. We're also active on other social media platforms.
But over the last year or so LinkedIn Groups has emerged as one of our key go to sources for information. We've found the discussions in our favorite groups to be excellent, the content relevant and the networking opportunities outstanding.
Two examples of the 8-10 groups we regularly follow are:
Gen Y Lounge: a group with 139 members dedicated to all things Gen Y. One of my favorite aspects of this group is the international flavor. The group is moderated by Martina Mangelsdorf, who is Swiss and the managing director of Gaia Insights, a firm focused on Gen Y and the workplace.
Due to our location and the interests of our clients, we tend to be a bit American-centric in our work. Groups like Gen Y lounge provide us with a broader, multinational perspective.
If you're interested in Gen Y, it's a great group to join.
AWE: is officially the Alternative Work Environments group. It has about 700 members focused on the future of work and workplaces. It's moderated by Mike Hackett, an HR expert and consultant.
AWE brings together people from a wide range of disciplines and backgrounds who are interested in the future of work. The group has excellent insights on the topic and the diversity of views is really useful.
If you're interested in the future of work or workplaces, join AWE.
I'd like to say we're consistently happy with LinkedIn Groups, but we're not. Many are worthless.
But the good ones tend to be very good. The key, we think, is to find groups that are tightly focused on a specific topic and are well moderated.
Most groups don't meet either criteria. This is because moderation is not easy. It takes a lot of time and skill to keep a group conversation going and focused.
But when they're done well - like Martina and Mike have done with their groups - LinkedIn groups are extremely useful.