Regular readers know we've long been fascinated with the growing number of personal services jobs and businesses. These are firms and people that provide life support services to increasingly harried, time-constrained and often affluent consumers.
But one of the fastest growing sectors is coaching.
There are paid coaches for all sorts of fields. There are obvious ones, things like sports, music and college coaches for kids.
There's also personal trainers, who mostly work with adults. There are about 230,000 of them in the U.S. and it's one of the nation's fastest growing professions.
There are also less well known coaching fields. One of my favorites is life coaching. These folks coach you on how to live your life. You might ask how does one become a life coach? Well, one way is to hire a life coach coach, which is someone who coaches you on how to be a life coach.
Dating coaches is another interesting category. There are dating generalists who can help in a variety of ways as well as specialists who focus on specific areas like online dating. And in case you think dating coaches are only for losers, actress Katie Holmes (Tom Cruise's ex) reportedly hired a dating coach.
In fact there are few fields or areas of human endeavor that don't have coaches.
We expect the coaching industry to continue to grow and thrive. Time and expertise have become the key commodities of the 21st century, and coaches help with both. Because of this, demand for coaches will continue to rise.