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Emergent Research

  • EMERGENT RESEARCH is focused on better understanding the small business sector of the US and global economy.

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  • The authors are Steve King and Carolyn Ockels. Steve and Carolyn are partners at Emergent Research and Senior Fellows at the Society for New Communications Research. Carolyn is leading the coworking study and Steve is a member of the project team.

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  • Emergent Research works with corporate, government and non-profit clients. When we reference organizations that have provided us funding in the last year we will note it. If we mention a product or service that we received for free or other considerations, we will note it.
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February 26, 2013

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CiceroneMktg

Hey -- thanks for the link to our program, however, a couple of quick points:

One cannot call themselves a Certified Cicerone or a Master Cicerone without completing our certification program (it's also a registered trademark). Anyone calling themselves a Cicerone without these credentials can certainly be a beer expert, and even a "beer coach," but they cannot use the title.

So, in short, there are "beer sommeliers" and there are Certified Cicerones. Our program exists to ensure there is a standard for a high level of beer knowledge and tasting skill. If you have any more questions about our program, feel free to drop a line.

JP / Cicerone Certification Program

CiceroneMktg

In re-reading my comment, I realize the following is clunky: "Anyone calling themselves a Cicerone without these credentials can certainly be a beer expert, and even a 'beer coach,' but they cannot use the title."

My point, more simply, is: Cicerone is not a generic title. A beer expert who is not Certified Cicerone or Master Cicerone is just a beer expert or a beer sommelier if they wish.

Thx.

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