They are trying to ride the food truck wave by providing low cost food scooters.
According to site, their goal is to enable a broader set of people to become small business owners.
As readers of our report on the food truck industry already know, one of the major appeals of food trucks is they are a lot cheaper to start and operate than brick and mortar restaurants.
Food Trikes and Scooters are taking this a step further by offering a solution that is even cheaper than food trucks. They plan on selling their food scooters for between $5000 and $15,000, much less than the $45,000 to $130,000 (or more) that it takes to start a food truck.
The company founders see this as a social business. Key quote on this objective from the founder of Food Trikes and Scooters:
Leonhardt says he wants the business to be a social enterprise primarily. “This is a way to give kids from the inner city who didn’t have the opportunity to go to college the chance to be an entrepreneur,” he says.
We're looking forward to following this firm. One of the findings of our food truck research is one of the industy's growth drivers is expansion into new niches. This is a good example.