According to the website, they "search and analyze hundreds of millions of listings on the web to build our price guides." The goal of the site is provide users with the information they need to get the best deals on just about anything you would want to buy.
It's a bit unclear to me why they have an in-depth article on food trucks. Their other blog content is also at best tangentially related to their business.
I assume they are doing this for SEO purposes and trying to get sites like ours to write about their content and link to their pages. If so, it worked on us.
But I digress.
The article does a very nice of job of providing a broad overview of the costs associated with starting and operating a food truck. It also nicely covers the key reasons people like to start food trucks instead of a traditional brick and mortar restaurant:
Setting up a food truck is quicker, cheaper, and less risky, making it an easier business for chefs to break into.
The article suggest that at some point a combination of competition and/or government regulation will slow the growth of food trucks. We agree.
But as we point out in our report Food Trucks Motor Into the Mainstream, we think that day is years away and after a period of strong growth for the food truck industry.