I was out riding my bike today and ran across the Twister Food Truck. It was serving lunch at an event at our town's Veterans Hall.
The location was a good one for a food truck. In addition to the folks at the event, the Hall is on a popular walking and biking route. Based on the lines, I think lunch was a success for the provider of Mexican fusion cuisine.
I was struck this is a great example of the geographic expansion of food trucks.
Our town is a suburb of San Francisco. We have a population of about 25,000. Except for our large, annual fall festival and our Sunday seasonal farmers market, this is the only time I've seen a food truck in town.
My guess is I will be seeing more of them.
Food trucks are commonly found in big cities and college towns. But the appeal of food trucks is broader based. And any town that can support a couple of fast food places can support a food truck.
This opportunity to expand into mid-sized and even smaller cities and towns is a key reason we think the food truck industry is on a growth path. For more on the food truck industry, see our Food Trucks Motor into the Mainstream report.