This is the trend towards pet owners viewing themselves as "pet parents" and treating their pets as full-fledged family members.
Spoiled Rotten Pets is a new TV series that covers the world of "outrageous pet pampering and meets some shockingly over indulgent pet owners who wouldn't have it any other way".
And no, I'm not making this up.
The pig spa is my favorite.
According to an MSN article, it offers:
"38 swine suites with private pools and lanais, concierge service, exercise facilities, room service, and, of course, maid service (because these guests are total pigs)."
This raises the question of what does a pig concierge do? Theater tickets?
That this show exists is a clear signal of the growth of the pet humanization trend.
We expect this trend to increase in importance due to aging boomers looking for companionship and the growth of households without kids.
I'm somewhat depressed to tell you that National Geographic is the show's producer. One of the world's largest and best known non-profit organizations, their tagline is "Inspiring People to Care About the Planet".
It's good to see they aren't willing to dilute their brand and mission just to make a few bucks of advertising revenue.